TECH NEWS

Adobe just made its biggest AI push yet, and it stretches from Photoshop to Disney World

Adobe has spent two years bolting AI onto its software. This week it tried to become the AI layer underneath everything creative and marketing, in five announcements stretched across three days.

The headline is an agent inside the apps. The rest of the week shows what Adobe is really building: a single creative and marketing AI system that reaches from a solo creator’s Photoshop file to a Disney theme park, a retailer’s ad network, and a marketer’s LinkedIn profile.

1. The agent is now inside Photoshop and Premiere

From Thursday, the Firefly AI Assistant is available in public beta inside Photoshop, Premiere, Illustrator, InDesign, and Frame.io, with a private beta in After Effects. Each app gets a chatbot-style sidebar you talk to in plain language, and each assistant is tuned as a specialist for its program.

This is the part Adobe first showed off in April. Back then the...

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Nvidia-backed Verse raises $54M to help AI data centres skip the power queue

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1. The agent is now inside Photoshop and Premiere

Read more

‘It’s literally the gulag’: inside the revolt at Meta’s AI unit, where elite engineers were drafted to label data

Gradial raises $65M to be the ‘AI glue’ for enterprise marketing

Architect Labs raises $24M to let any company design its own AI chip

Nvidia-backed Verse raises $54M to help AI data centres skip the power queue