A judge ruled Google broke antitrust law, then let it keep its entire ad-tech business
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What just happened? Google will have to make parts of its ad-tech systems work with rival products and give publishers more information about its ad auctions under a federal court order unsealed Wednesday. However, the order does not require Google to sell any part of its advertising technology business, a significant victory for the company after the Justice Department pushed for a breakup.
US District Judge Leonie M. Brinkema concluded that divestiture was "neither realistic nor needed," even after finding last year that Google had violated antitrust law in its handling of the ad-tech market. Instead, the ruling calls for changes to how Google's advertising tools operate. Google must make its products interoperable with competing technologies, share additional auction data with publishers and appoint an internal monitor to oversee compliance.
The remedies are...
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