When Knowledge Creates Doubt: Explaining the Expertise Paradox
hackernoon.comEntrepreneurs dream of reaching that point where decisions feel easy, where success feels certain, and where expertise eliminates doubt. But there's a hidden cost to deep expertise that nobody talks about. The more you learn about building companies, the harder decisions get.
Every entrepreneur dreams of mastery. Of reaching that point where decisions feel easy, where success feels certain, where expertise eliminates doubt.
But there's a hidden cost to deep expertise that nobody talks about – one that becomes more apparent the more successful you become.
The more you learn about building companies, the harder decisions get. The more you understand your market, the less certain you feel.
And counterintuitively, this growing uncertainty isn't a sign that you're doing something wrong. It's evidence that you're evolving into the kind of operator who builds lasting companies ...
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