They Know You More Than You Know Yourself - Surveillance Capitalism and It's Ethical Impacts

Critically examines surveillance capitalism's data-driven manipulation under utilitarian and Kantian ethics, spotlighting ads and national security worldwide.

Table of Links

1 Introduction

2 The new Empire of Surveillance Capitalism

3 Target Advertisement

4 Military technology and Politics

5 Focus on Ethical Frameworks

5.1 Utilitarian Framework

5.2 Deontology Framework

5.3 Direct comparison between Utilitarianism and Deontology

6 Conclusions, Acknowledgements, and References

Surveillance capitalism is a concept that describes the practice of collecting and analyzing massive amounts of user data for the purpose of targeted advertising and other forms of monetization. The phenomenon has become increasingly prevalent in recent years, with tech companies like Google and Facebook using users’ personal information to deliver personalized content and advertisements. Another example of surveillance capitalism is the use of military technology to collect and ...