In today’s digital age, personalization is key to engaging and retaining members. A prominent labor union representing a large number of educators in a major metropolitan public school system recognized this need and partnered with Perficient to implement a scalable Salesforce Marketing Cloud Personalization solution. This collaboration aimed to drive member engagement, increase portal adoption, and improve navigation for its members. 

About the Union 

This union represents a substantial number of teachers, classroom paraprofessionals, and various other school-based titles, including school secretaries, school counselors, and occupational and physical therapists. Additionally, the union represents family childcare providers, nurses, and employees at various private educational institutions and some charter schools. The union also has a significant number of retired members. 

The union’s central headquarters is located in a major city, with additional offices to assist members with certification, licensing, salaries, grievances, and pensions. Founded in the 1960s, the union is ...