OpenAI Sora officially launches to change AI video – 5 things you need to know

The third day of OpenAI's 12 Days of OpenAI went way bigger than the OpenAI o1 model of day one or the enterprise-focused day two. The AI company announced the general release of the long-awaited Sora AI video generator.

First teased nearly a year ago, there's a lot to unpack from the news, so here are five of the most important bits about Sora you need to know.

How to make videos with Sora

Sora is now accessible via its website to ChatGPT Plus and Pro subscribers in the U.S. and many other countries. The AI video maker employs an upgraded version of the model showcased in February called Sora Turbo – this new model produces better videos more quickly than the earlier iteration.

Beyond basic text-to-video capabilities, Sora Turbo adds some creative flexibility. You can submit a text prompt to make a video from ...