No Startup Has Ever Failed Because it Didn’t Have a Blog

No startup has ever failed because it didn’t have a blog. Name one high-growth startup that failed because it didn’t have a content marketing strategy. You can’t. Because it’s never happened. But focusing too much on content too soon? You’ll die. Because you’re wasting your best thinking on being interesting instead of being necessary.

Somewhere along the way, startup marketing got hijacked by creator economy logic.

Founders now believe:

• “If I build an audience, I’ll have an easier time selling.”
• “If I post valuable content, customers will come to me.”
• “Content is how you earn trust.”

All wrong.

No startup has ever failed because it didn’t have a blog. Name one high-growth startup that failed because it didn’t have a content marketing strategy.

You can’t. Because ...