Newly enhanced Amazon Connect adds generative AI, WhatsApp Business, and secure data collection

Today, Amazon Connect introduces a set of new features that help businesses enhance their contact center operations through generative AI, advanced security features, and streamlined bot management. These innovations help businesses deliver better customer experiences by creating more time and space for meaningful human interactions, while maintaining security and compliance.

Contact center managers continually face challenges in optimizing self-service resolution rates, evaluating agent performance efficiently, and maintaining data privacy compliance. Additionally, creating and managing conversational AI experiences often requires specialized expertise and complex integrations across multiple services.

To address these challenges, Amazon Connect introduced key features such as generative AI–powered customer segmentation for targeted campaigns, native WhatsApp Business messaging for omnichannel support, secure collection of sensitive customer data in chat interactions, simplified conversational AI bot management in the Amazon Connect interface, and new enhancements to Amazon Q in Connect. Amazon Connect also added new analytics capabilities through Amazon Connect ...