New Relic Report Reveals Media and Entertainment Sector Looks to Observability to Drive Adoption of AI

New Relic, the Intelligent Observability company, published its State of Observability for Media and Entertainment report, which offers insights into the adoption and business value of observability for the media and entertainment industry. The report, based on insights from media and entertainment professionals surveyed as part of New Relic’s 2024 Observability Forecast, illustrates that AI is core to their observability practices, with 35% of respondents reporting that AI adoption is a core driver of observability.

“Media and entertainment organizations rely on observability to keep content streaming and audiences engaged,” said New Relic Chief Technical Strategist Nic Benders. “They face the burden of maintaining perfect uptime and reliability to support positive viewing experiences amidst often convoluted and complicated tech stacks. The report’s findings demonstrate they are steadily adopting AI as part of their observability practice and look to observability as a key enabler for more AI adoption. On top ...