Netflix Tests AI Search Tool for Smarter Viewing

Netflix is exploring the next frontier in streaming innovation with a powerful new AI-powered search tool, reportedly driven by OpenAI technology. This feature is currently being tested in select regions and is designed to transform how users discover content on the platform.

Instead of using traditional search terms like movie titles or genres, users can now ask more detailed, conversational queries. For example, a viewer could type, “Find me a romantic comedy with a happy ending and a strong female lead,” and receive tailored recommendations that match that specific request. This smart search functionality aims to simplify the browsing process and provide more personalized viewing experiences.

The tool addresses a growing concern among streaming subscribers: content fatigue. As libraries expand, finding the right show or movie can feel overwhelming. Netflix’s AI search tool hopes to counteract this by helping users navigate its vast catalog more efficiently and intuitively.

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