Google Play will offer user choice billing in the UK

Score another one for regulatory scrutiny. Following a 2022 Competition and Markets Authority (CMA) investigation, Google said on Friday that it's adding the UK to the list of countries where it supports user choice billing. This lets Android developers in the nation allow users to pay for in-app purchases using alternative billing systems.

Google says the UK will get user choice billing beginning on March 29. It will start with non-gaming apps, which aligns with how Google has handled these rollouts in other regions. Areas where alternate billing is already available include the US, Japan, Brazil, Australia, Indonesia, South Africa and European Economic Area (EEA) markets.

Developers who enroll in the program can only offer alternative payments in addition to — not in place of — Google Play billing. They'll receive a four percent discount from Google's service fees.

The move is closely tied to the nation's regulations ...