Glance and Swiggy Instamart Join Forces to Make Quick Commerce Quicker

Glance, and Swiggy Instamart, have announced a disruptive partnership to launch a one-tap purchase feature directly from Glance’s smart lock screens. This allows CPG brands on Swiggy Instamart to connect with over 230 million active users from the lock screen of their smartphones, making it easier for users to go from product discovery to purchase.

With 4 out of 5 new Android users in India interacting with Glance’s smart lock screen as their first point of contact, Glance has emerged as the premier discovery platform for brands. Their presence on the most prominent screen of the smartphone enables brands to connect with consumers early, driving both awareness and purchase decisions with ease.

Through this partnership, Glance looks to deliver impactful brand communication directly to users’ lock screens at optimal intervals, sparking interest in products and making it easy for users to take action. With a single tap on ...