Establishing a robust and reliable framework for enterprise-level GenAI

By Chalapathi Rao, CEO India, Orange Business

In early 2022, few could have predicted that Generative AI (GenAI) would soon be capable of writing intelligently on almost any subject or engaging in sensible online conversations with humans. Fast forward to 2024, GenAI is not only helping to craft articles and social media posts or vet proposals, but also generating images and videos, showcasing an impressive theory of mind. This rapid progress has captured the attention of businesses worldwide, particularly in India, where 87% of companies have embraced GenAI to enhance customer experience, boost operational efficiency, and optimise costs.

In customer service, GenAI produces call summaries from previous interactions, enabling support agents to engage more effectively with customers. It also acts as a consultant, resolving customer issues through insightful discussions. In the public sector, GenAI offers real-time surveillance and IoT-based tracking solutions. Urban environments are becoming more secure ...