And so it begins - Amazon Web Services is aggressively courting its own customers to use its Trainium tech rather than Nvidia's GPUs

• AWS urging customers to switch from Nvidia to its cheaper Trainium chip
• It says its hardware offers the same performance with a 25 percent cost saving
• Amazon's pitch happened as Nvidia was showcasing its new hardware at GTC 2025

While Nvidia was hosting its annual GTC 2025 conference, showing off new products like the DGX Spark and DGX Station AI supercomputers, Amazon was trying to convince its cloud customers they could save money by moving away from pricey Nvidia hardware and embracing Amazon’s own AI chips.

The Information claims AWS pitched at least one of its cloud customers to consider renting servers powered by Amazon’s Trainium chip, claiming they could enjoy the same performance as Nvidia’s H100, but at 25 percent of the cost.

Trainium is one of several in-house chips that Amazon has developed (alongside Graviton and Inferentia), built for ...