After 10 years of Apple Watch, the company reveals the one thing it got wrong about its users

• The Apple Watch turns 10 in April
• Apple's VP of fitness has revealed one of the biggest findings about its users since it was launched
• Apple expected sporty users to embrace exercise, and less sporty users to ignore it, but the opposite was true

Ahead of the Apple Watch's 10th birthday in April, the company's VP of fitness technologies, Jay Blahnik, has revealed what might just be the biggest misconception Apple had about its users ahead of launch, and one of its biggest findings over the last 10 years.

In an interview with The Independent, Blahnik talked about the different features and upgrades Apple has added since the inception of the Apple Watch in 2015, right the way through to its best Apple Watch, the Apple Watch Ultra 2.

He talked about well-received features like new metrics and training views, as well as new ...