Adobe and Microsoft strengthen partnership to empower marketing teams and accelerate business outcomes

Adobe and Microsoft have been longstanding technology partners in co-engineering products and integrations with unique capabilities for marketing teams to deliver end-to-end personalised customer experiences at scale and achieve great business outcomes.

Together, Adobe and Microsoft give enterprise marketers and technologists the tools they need to grow revenue faster by modernising the marketing function with an intelligent marketing technology stack that unifies data, technology, and business processes. During Microsoft Ignite ‘24, the companies are highlighting two innovations that will enable marketers to do their jobs more efficiently and effectively.

Gen AI-powered Adobe Marketing Agent for Microsoft 365 Copilot

People do their best work when they can stay in their application of choice. Marketing strategists and operations teams manage vast amounts of data, insights, assets, and journeys — coordinating numerous projects, workflows, and communications to deliver personalisation at scale. These tasks span multiple applications, from Microsoft apps like Teams and Word, to ...