‘A Top Priority’: Tim Cook’s Obsession with AR Glasses Shapes Apple’s Vision Pro Roadmap

Read about Apple’s plans to develop two new Vision Pro models, as well as the company’s focus on creating augmented reality glasses for all-day use.

Apple isn’t giving up on its mixed reality dreams just yet. Despite the lukewarm commercial response to the $3,500 Vision Pro headset, the company is doubling down on the technology, with two new headsets in the pipeline and a long-term focus on sleek AR glasses.

This fresh wave of updates comes from Bloomberg’s Mark Gurman, who reported in his Power On newsletter that Apple is reworking its strategy following internal shakeups and shifting market expectations.

Two headsets, two goals

Apple is now developing two new Vision Pro models. One will be a cheaper, lighter version aimed at making the headset more comfortable and affordable for everyday users ...