YouTube Will Automatically Detect And Label AI-Generated Videos

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It should be easier to tell at a glance if a YouTube video will contain AI-generated gunk.

YouTube is looking to make it easier for users to tell if a video was made using generative AI tools. The platform already requires creators to disclose any use of realistic-looking AI. Now, YouTube will analyze videos to look for signs of AI-generated content.

If a creator hasn't disclosed whether they used genAI tools and YouTube's systems "detect significant photorealistic AI use," the platform said it will automatically apply an AI label to their video. If the creator believes the label was erroneously included on their video, they can update their disclosure. However, if YouTube detects that a video was made using Google AI tools such as Dream Screen or Veo, or it contains C2PA watermarks (an industry standard used to flag genAI creations), the label will remain in place permanently.

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