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Your Build-in-Public Followers Are Not Your Users. Build-FOR-Public Instead

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Hey everyone, I am the founder of Ryokô Planner, a Japan trip-planning app I am shipping during Shipaton 2026.

Build in public is a great way to stay accountable. It is a terrible way to decide what to ship. I am writing this from inside Shipaton: Ryokô Planner is live on the App Store and Google Play, built in Flutter, and the hardest product work was not the store listing. It was choosing what to ship and when to stop implementing features. A Reddit survey with fifty-plus replies, a tight persona, time on the floor at Japan conventions, and an in-app feedback loop after launch did more for the roadmap than any “ship it” comment. Advisors are not buyers. Go talk to the people who actually have the problem.

Your Users Are Probably Not On Builder Platforms

It is easy, when you build in public, to mix up the...

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