Your AI Film Is Beautiful and Invisible. Distribution Is the New Pre-Production.

*The festival-to-deal pipeline is dead for 99% of creators. The audience you don’t have yet is the real budget line.*

I finished a Lost Garden episode last month and did the thing every indie filmmaker has done at least once: I sat there refreshing a blank analytics page, waiting for an audience that did not exist yet. Nobody was waiting. I had spent every hour on the shots, the sound, the cut, and zero hours on the only thing that makes any of it matter, which is whether a single stranger ever sees it.

That is not a marketing problem. It is a sequencing problem, and AI just made it worse.

For a hundred years the deal was simple: you made the film, and if it was good enough, someone else’s job was to find it an audience. A programmer put it in a festival. A distributor bought it and...

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