Cash and digital, Not cash or digital: Why both matter when festive spending peaks
By Chirag Rajda, Business Head, Writer Payments
During festive shopping, a payment failure carries a cost beyond the transaction itself. A customer waits, a queue builds and a merchant loses selling time. Whether the interruption comes from an unavailable ATM or an uncertain digital payment, the immediate problem is the same: purchasing power cannot translate into a completed sale. For banks and payment providers, this makes festive readiness a question of keeping commerce moving across every payment mode consumers use.
Festive spending brings a sharp rise in payment activity, placing greater demands on banks, payment providers and cash management networks. As purchases gather pace across online platforms, retail outlets and local markets, these systems must handle concentrated demand while ensuring customers can pay and merchants can access their funds without delays.
India’s digital payments progress has expanded convenience and acceptance. However, a growing share of digital transactions does not remove...
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