Xbox exploring ‘radically different’ console business models
The RAMageddon crisis has got Microsoft rethinking its Xbox console hardware business. Xbox CEO Asha Sharma and Xbox strategy chief Matthew Ball have both revealed this week that Microsoft is re-evaluating plans for its next-generation Project Helix console and exploring “radically different” console business models in the meantime.
“We are working very hard to rethink everything that we can about Helix, which is a console we are committed to shipping, and we are very cognizant of the ways in which we need to change as a company to make sure it is affordable, to make sure that it’s flexible,” said Ball in an interview with The Game Business earlier this week.
Microsoft’s former Xbox president Sarah Bond describedits next-gen Xbox console as “a very premium, very high-end curated experience” back in October, before the industry-wide constraints on memory and storage really started to hit. Sharma is now looking at...
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