X replaces its revenue-sharing program with ‘Original Content Rewards’
Terrence O'Brien is the Verge’s weekend editor. He’s covered the tech industry for over 18 years and knows a thing or two about synths.
X is ending its controversial revenue-sharing program for content creators, which has seen numerousrevisions under Elon Musk’s reign. In its place, it’s launching a new Original Content Rewards program on September 8th. To be eligible, creators must have at least 500 verified followers and at least 500,000 Home Timeline impressions from verified users in the last 90 days, among other requirements.
Creators will then earn revenue based on “qualified impressions” on “original content.”Qualified impressions are unique impressions from Premium subscribers “on the Home Timeline feed, where at least 50% of the post is visible.” What qualifies as “original content” exactly? Well, that’s a little harder to define. Under the guidelines, original reporting or analysis, videos and photos taken by the user, as well as graphics...
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