Why the first Chinese mirrorless cameras will massively disrupt the market — and why that's a good thing
Almost all of the big names in cameras — Canon, Sony, Nikon, Fujifilm, Panasonic, OM System, Sigma, Ricoh, Pentax and others — hail from Japan, the birthplace of digital photography.
Want one of the best mirrorless cameras? Unless it's a Leica or a Hasselblad, right now it'll come from Japan. But a new superpower is rising up in the camera industry, and that's China.
Take DJI, which is headquartered in Shenzhen. It has surpassed GoPro to lead action cam sales, and dominates numerous other sales charts with its pocket vlogging cameras and range of drones.
Insta360, meanwhile, leads the way in 360 cameras. And within interchangeable-lens camera ecosystems, Chinese lens manufacturer Viltrox is a growing force, producing lenses for Sony, Nikon and Fujifilm cameras and, more recently, L-mount.
A string of recent reports and rumors suggest that certain China-based manufacturers are about...
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