Insurers race to capture value from agentic AI

Insurance giant Allstate is looking to strike a balance between reducing costs and funding technology investments as it strives to carve out a place for itself in an agentic marketplace.

Personal agentic AI assistants such as Meta’s Muse give Allstate the opportunity to serve customers who prefer machines to handle transactions, CEO Tom Wilson told investors during the company’s Q3 2026 earnings call Wednesday. Wilson said Allstate’s goal is to work with outside agents, not against them, to show customers branded products as they interact.

“We will be available to all personal agents,” he said during the call.

It’s another example of Allstate’s aggressive push to capitalize on AI as several industry players pursue the technology’s adoption. Earlier this year, the insurer introduced its proprietary agentic AI platform: Allstate’s large language intelligent ecosystem, known as Allie, to handle agent-to-agent processing. On Wednesday, Wilson said the rollout is accelerating.

He also...

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