Why it's time for a software conference course correction
Software conferences are often planned out a year or more in advance. The agenda might get finalized a good six to eight months prior to the event with some plumb partner and customer talks locked in a year earlier. Oh, and those jock keynotes might get booked even further back.
But all that advance planning doesn’t necessarily remove the risk that the show could be a dud. That happens when the topics are no longer hot, the software isn’t really ready yet, or, the content doesn’t gel with the customers and prospects in attendance.
With that in mind, and to help vendors make some last-minute tweaks to their 2026 shows to come, here are some points to ponder.
Topic priorities
Tech people LOVE to talk about their tech, especially those who work for software companies. The latest shows have not differed in this regard. I know you wouldn’t have guessed...
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