Why Every Enterprise SaaS Platform Is Becoming a Workflow Engine
When I started researching enterprise HR platforms for my company, I expected to spend most of my time comparing feature lists.
Which platform had better reporting? Which one offered more integrations? Which one had AI capabilities?
The deeper I went, the less those questions seemed to matter.
What stood out wasn't the number of features a platform offered. It was something much more fundamental. The best enterprise platforms weren't simply adding capabilities. They were becoming exceptionally good at orchestrating how work moved through an organisation.
That observation led me to a simple idea I now think applies far beyond HR software.
Every successful enterprise SaaS product eventually becomes a workflow engine.
The Workflow Gravity Principle
While researching enterprise SaaS, I kept noticing the same pattern across different products and industries. It eventually led me to a simple idea that I now think of as the Workflow Gravity Principle.
The...
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