Why enterprises need context-aware AI to scale
A major challenge is beginning to surface for enterprises beneath the AI momentum; despite large-scale investments, many organisations are still struggling to operationalise AI meaningfully and generate measurable business value.
From supply chains and finance to customer onboarding and enterprise operations, businesses are increasingly realising that AI alone cannot solve fragmented operational environments. The bigger challenge lies in giving AI systems the operational context, process visibility, and orchestration intelligence needed to function effectively at enterprise scale.
In exclusive interactions with Express Computer, Malhar Kamdar, Chief Growth Officer, and Gunther Rameseder, SVP Global Value Engineering & Business Apps, Celonis discuss why process intelligence is becoming central to enterprise AI adoption, how India is evolving into a strategic innovation market, and why context-aware orchestration could define the next phase of enterprise transformation.
Enterprises are adopting AI rapidly, but operational deployment remains limited
According to Kamdar, enterprises globally are entering a new...
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