Why Data Modeling Is Not Enough
Are you disappointed in the ROI of analytics projects? Many organizations focus too much on data science and not enough on decision science.
Jeffrey D. Camm, Michael J. Fry, and Scott M. ShaferOctober 19, 2026Reading Time: 13 min
Summary:
Why do so many data science efforts still fail organizations? In many cases, there is a gap between the models that data scientists produce ...
Imagine that, as an operations manager at a global retailer, you have invested heavily in data science. Your data science team has built sophisticated models that produce demand predictions for the company’s products with impressive accuracy. Yet, when the CEO, seeking to increase profit, asks you how much inventory should be held and where, the answers are not clear. The models predict demand but do not tell management what to do with those predictions. After investing millions of dollars in data science...
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