Apple updates guidelines to ban nudify apps masquerading as regular apps to pass review
5:56 AM PDT · October 19, 2026
Apple tightened its developer guidelines over the weekend to ban apps that use AI to create offensive content, as well as those that masquerade as regular apps to pass the App Store review process and then turn into nudify apps, or surface those features prominently.
The company updated its guidelines with strong language around AI and user-generated content, and how app developers should include enough preventative measures to moderate objectionable or offensive content.
“Apps that host user-generated content are required to filter objectionable material, give users a way to report offensive content, and let users block abusive accounts. Apps containing hidden or undocumented features are also prohibited on the App Store, including apps that misrepresent their purpose during review and only reveal harmful capabilities — such as “nudification” — after approval, a tactic commonly known as bait-and-switch,” the company said in a blog...
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