Why brokers need clean data to execute in the age of AI
A decade ago, technology used data to make commercial real estate processes faster. Brokers leveraged tech platforms to gather data, run it through a process, and serve up solutions that flowed from predefined formulas.
Today, data is used to make processes smarter. With the power of AI, platforms are giving brokers more than fast access to data and computations. They are also serving up decisions. Data is no longer simply an input for a system, but rather the intelligence of the system.
The change introduces a host of new capabilities. AI doesn’t just accelerate processes; it automates them.
But the change also introduces new dangers. Pre-AI, data issues resulted in platform failures. Now, data issues result in faulty thinking.
For commercial real estate brokers, as for any business professional who has integrated AI into their processes, faulty thinking leads to misleading outputs.
And decisions based on those outputs have...
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