Why AI Doesn’t Need Your Content — And What It Actually Needs Instead

4 min read

Just now

Ask most people what makes content valuable to AI right now, and you’ll get some version of the same answer: write more, write well, write often.

“Publish, every single day, at least 100 pieces”

Gary Vaynerchuk’s advice to brands

It’s the same SEO advice we’ve been repeating for twenty years, just aimed at a new reader.

That answer used to be right.

It isn’t anymore.

Here’s the question actually worth investigating, “If AI can create all of the content why does it need you? “Does AI need your article, or does it need the facts inside it?

Ask that plainly, and “write more” starts to fall apart.

AI can already produce a well-written article on your topic, at a volume no person ever could.

If that’s true, the article was never really the asset.

The information organized inside it was.

So what does AI...

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