WhatsApp is testing a new folder for messages from large businesses
During Meta’s Q2 2026 earnings call, Mark Zuckerberg said that other revenue in the family of apps segment crossed $1 billion, largely thanks to WhatsApp paid messaging and subscriptions.
As more businesses use WhatsApp to reach consumers, users’ inboxes often get cluttered, making it hard to find personal and group messages. Meta is now trying out a new feature where it will place messages from larger businesses like banks or airlines in a separate folder, TechCrunch has learned exclusively.
When a user receives a message from a large business, WhatsApp will automatically move that message to a new “Offers & Updates” folder after a set number of hours. The company said it is testing different durations, up to 24 hours, to move messages to a new folder.
Users who prefer their messages to be on the timeline can turn this setting off. However, they don’t control when messages are moved...
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