What Your IP Address Reveals Every Time You Visit a Website

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Every site, ad network and tracker you load gets your IP address before anything else. Here is what they can work out from it, what they cannot, and what changes when you hide it.

Before a web page shows a single word, your device has already handed the server one piece of information: its IP address. There is no opting out of that step. The server needs a return address for the page, in the same way a letter needs one to get a reply.

From that address alone, a website learns roughly where you are, which company sells you internet access, whether you are on a home line, an office network or a phone, and whether you are trying to hide. It learns all of that without a cookie, a login or your consent. It does not learn your name or where you live.

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