What even is a ‘microdrama’?
On Monday, Variety reported that RoseBerry Media is recutting episodes of the Australian soap opera Neighbours “into microdramas.” These clips will be available on Epis, a short-form vertical video streaming platform. Though Neighbours ran for 41 seasons from 1985 to 2025, at launch, RoseBerry is only recutting two storylines from the late aughts focused on a character played by the now-internationally famous Margot Robbie.
In a statement about the project, RoseBerry cofounder / CEO Guy Hameiri described Neighbours as “an iconic piece of television history” that’s well suited to be adapted for vertical viewing with the company’s proprietary, AI-powered production workflow. Hameiri also said that he believes the project will demonstrate how “premium vertical television will become a significant new entertainment category” — one that can help introduce new audiences to a classic series.
Variety’s framing of RoseBerry’s new vertical cut of Neighbours as a kind of microdrama...
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