‘We test what others don't do’: SAP tells us how it is helping TSG Hoffenheim's football journey hit new heights - and why its AI efforts in sport are only getting started
“At the end of the day”, “it's 11 versus 11”, we've all heard the cliches - but what if football teams could get an extra advantage with their use of technology?
Using data in sport is nothing new - think of the Oakland A's Moneyball, the 'marginal gains' of the Sky cycling team, and Formula 1’s analysis of every speck of data for the extra bit of performance.
But in football, perhaps no one is using data more effectively than German side TSG Hoffenheim - and ahead of their Europa League game against Crystal Palace, we went to find out more.
Committed to technology
Based in the small village of Sinsheim, TSG Hoffenheim has enjoyed a rapid rise up the German league pyramid in recent years, going from the amateur leagues to recording 19 consecutive seasons in the Bundesliga and reaching European competitions in several...
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