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UX Unpacked: Using the Fogg Behavior Model to Diagnose Product Adoption

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The Fogg Behavior Model

Why This Matters to You

Imagine you've spent weeks designing a feature. You launch it — and crickets. Nobody uses it.

Sound familiar?

The problem might not be bad design. It might be that your users simply weren't set up to take the action you wanted.

This brings us to the Fogg Behavior Model.

Created by Dr. BJ Fogg at Stanford University, this framework has been cited in over 1,900 academic papers and adopted by product teams worldwide. It's also one of the simplest frameworks in design. Five minutes to explain. Lifetime to master.

By the end of this article, you'll be able to:

  • Predict when users will perform a behavior
  • Diagnose why a feature isn't being adopted
  • Apply practical fixes to your designs immediately

This is the first installment of UX Unpacked — a series where I break down essential UX concepts, one framework at...

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