US Console Sales Are Crashing at Xbox, Sony
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Gaming consoles are struggling in the United States. This summer, US Xbox sales fell to a record low, and PlayStation sales hit a rock-bottom level they haven't seen since 2013.
The dip follows a downward trend that caught attention last holiday season, when American consumers cut console spending by 27% year over year, bringing the vertical to a 30-year low.
In August 2026, Xbox unit sales fell 33% year over year, and PlayStation sales declined 25%, according to the market research firm Circana. Console sales fell 15% from last year to 559,000 units—the lowest in 13 years. (It's important to remember that figures cover the US market, not worldwide sales or company revenue.)
From Circana's US Retail Tracking Service:For 2026 YTD ending August, Xbox hardware unit sales are down 33% versus a year ago in the US, while PlayStation hardware units are 25% lower.Xbox YTD US hardware...
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