UK forces Google to let publishers opt out of AI search results without losing their ranking
TL;DR
The UK’s CMA has ordered Google to let publishers opt out of AI Overviews without losing their search ranking, a world-first requirement. Google began testing the controls immediately and plans to roll them out globally.
For months, publishers have faced a binary choice with Google: let AI Overviews summarise your content at the top of the search page, sending less traffic to your site, or disappear from Google entirely. As of Wednesday, that choice no longer applies in the UK.
The Competition and Markets Authority has ordered Google to give publishers the ability to opt out of appearing in AI-generated search results without affecting their ranking in conventional search. The regulator called it a “world-first requirement.” Google began testing the controls with a subset of UK media sites on the same day and said it plans to roll them out globally.
What changes
Website owners will be...
Copyright of this story solely belongs to thenextweb.com. To see the full text click HERE
