Amazon’s new plan for games: James Bond and AI Snoop Dogg
Amazon’s gaming strategy has never really been clear. It’s been very active in the space: acquiring Twitch, launching its Luna cloud gaming service nearly six years ago, investing heavily in MMOs during the peak of live-service wave, and having access to a huge slate of franchises through Prime Video and the MGM Studios library. Late last year, the company announced a major pivot, relaunching Luna with a focus on party games you can play with just your phone as a controller — including an AI-powered game starring Snoop Dogg as a judge — and basically jumping ship on MMOs.
At the time, it looked like a retreat, but Amazon says that isn’t the case. “The reality is nothing could be further from the truth, but we haven’t really got out and said that,” Jeff Gattis, the GM of Amazon Games, tells The Verge. And while...
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