UK firm bombarded debt-ridden people with 5.5M texts
public sector
KRA Consultancy Ltd fined £300K over fake bailiff threats in 'calculated' scheme that caused 'real fear and distress'
"Am I confident on the data set? As long as I'm doing the cases, I don't really give a f*** if it's old as long as it's making money."
According to the UK's Information Commissioner's Office (ICO), this was part of a message sent by the director of a company fined for targeting financially vulnerable people with unlawful texts, including fake bailiff messages.
The message, sent by KRA Consultancy Ltd (KRA) director Khuram Rezvan Ahmad, appeared in the watchdog's monetary penalty notice, which said the firm did not check "the loan decline data was accurate" or whether the recipients had consented to receive marketing messages.
The regulator fined KRA £300,000 last week, saying it had targeted people who were already in financial difficulty and had been turned down for loans....
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