Uber’s Autonomous Vehicle Strategy: Slow Their Adoption

A decade ago, then-Uber CEO Travis Kalanick said he saw autonomous vehicles as an existential threat to the ride-hail company's business model.

“What would happen if we weren’t a part of that future? If we weren’t part of the autonomy thing? Then the future passes us by,” Kalanick told Business Insider.

In the years since, Uber has settled on a strategy that, rather than see it build and operate its own self-driving cars, puts it on track to become the place where riders can get connected with any ride, driven by a human or robot. “We think there are going to be many AV players around the world, and we want to be the go-to commercial platform for all of them,” now-CEO Dara Khosrowshahi told investors in 2024. Since then, the company has signed agreements with more than 25 major robotaxi players, with driverless vehicles from Waymo,...

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