Traditional UX: Is It Coming to an End?

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The following is just one man’s opinion. However, having spent years in User Experience Consulting, I have been exposed to more projects, industries, business models, technologies, and organizational environments than a typical full-time employee might encounter in a single company. That experience and unique perspective have led me to a conclusion that may be uncomfortable for many UX professionals:

Traditional UX, as we know it today, may be largely extinct within the next two years.

That does not mean user experience will disappear. Quite the opposite. The need to understand users, design useful products, and create intuitive interactions will remain more important than ever. What is likely to disappear is the traditional UX discipline, with all of the familiar processes, roles, tools, and deliverables that have defined the profession for several decades.

UX methodology has evolved fairly slowly. Research, personas, journey maps, wireframes, prototypes, usability testing, and design systems became...

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