Tokenomics – tokenmaxxing is over, claims Apptio. So, how can we control our AI costs?

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The days of tokenmaxxing are at an end. At least, it is according to an email that arrived in my inbox recently. This was news to me, given that the same inbox has been overflowing with stories about annual AI budgets being burned through in weeks – Uber exhausting its 2026 allocation by the Spring, Atlassian capping staff’s AI spending, and so on.

Surely only months ago, NVIDIA CEO Jensen Huang was telling us that, regardless of their industry or profession, employees’ main task today is spending their token budgets. And if they are not shovelling cash to NVIDIA, OpenAI, Anthropic, Google, or Meta, then you should treat them with suspicion. (I’m not making this up. Huang actually said that – minus the ‘shovelling cash’ part.)

So, it seems that the world’s workers have taken his words too seriously and have been profligate with their AI use. But what can...

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