Tokenomics - the Salesforce worldview as CMO Patrick Stokes seeks the ideal 'Goldilocks' solution to agentic pricing

https://diginomica.com/sites/default/files/images/2026-06/Screenshot%202026-06-10%20at%2013.19.03.png

Salesforce CEO Marc Benioff recently confirmed that his firm will spend $300 million on tokens with Anthropic this year. He’s clearly good with that. Others have had more shocks of late when the size of their latest token charges came in, with the likes of Microsoft, Uber, and Walmart all confessing to huge bills and lining up preventative action to cut them down.

Salesforce does not appear to among those shying away from ongoing token investment, as CMO Patrick Stoke alludes to when he told the Mizuho Technology Conference this week:

Do you want to see our [token] leaderboards?...Honestly, it's been insane in our engineering organization, watching the pace of innovation right now is unbelievable - and there are pockets where it's even more unbelievable....Most of that spend right now is coding, but not all of it. This is what I don't think the market has totally caught up to...

Copyright of this story solely belongs to diginomica.com. To see the full text click HERE

Read more