TECH NEWS

Pinterest bets on creators with Amazon Storefront integration

7:34 AM PDT · June 10, 2026

Pinterest is expanding its partnership with Amazon. The social pinboard site said on Wednesday that it will now serve as a home for creators’ Amazon Storefronts. These online stores allow creators to generate income from affiliate links that direct their fans to products that they often feature in their videos and social media content.

The move gives Pinterest another way to appeal to creators who have largely built their shopping and affiliate businesses on larger platforms like Instagram, TikTok, YouTube and Facebook. Pinterest says more than half its users visit it to shop, and that it sees more than 80 billion searches per month.

The deal comes as Pinterest works to regain its position as a shopping destination, and responds to user complaints about the growing volume of AI-generated content on the platform.

Pinterest saidcreators will now be able to use a...

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MacOS 27 beta boots Asahi Linux off Apple Silicon

Unused PC bearing Lisa Su's signature for former AMD CEO Rory Read found in basement

Cybersecurity researchers aren’t happy about the guardrails on Anthropic’s Fable

Lack of White House guidance has complicated agency Mythos adoption, people familiar say