TECH NEWS

TikTok adds an AI shopping assistant and one-click checkout to its app

TikTok is adding an AI shopping assistant and one-click checkout to its app. The two features let users buy directly from brands without leaving TikTok, the company said in an announcement at Advertising Week New York on Monday.

Buy Direct is an in-app checkout. Users can buy from a brand straight from the For You feed with one click, TikTok said. Shopping Assistant is a conversational AI agent that remembers what a user needs. It answers questions about product details, shipping, sizing and availability, and can complete the purchase in the same conversation.

TikTok said it is building the features with commerce platforms and payment providers, including Salesforce, Shopify, Shoplazza and Stripe. It did not give a launch date.

“AI is transforming how advertiser content is created and scaled,” said David Kaufman, TikTok’s global head of monetisation product partnerships.

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