This new Google product flew under the radar - but you can bet Apple took note

https://www.zdnet.com/a/img/resize/d164f0ceb2baf368e04395008324a9dfb853aaba/2026/08/11/330d7028-16c3-4ea7-82a4-7801c4bd0463/7b43bb3b-f11b-48ae-9d81-03f4a1275ba6-1-201-a.jpg?auto=webp&fit=c...

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ZDNET's key takeaways

  • Aside from all the new Pixel phones, Google announced a new finder tag called Pixel Tag.
  • It uses Bluetooth Channel Sounding and Ultra Wideband for precision tracking.
  • Channel Sounding promises more stable, accurate, and secure device tracking.

Google's Made by Google event features a hardware newcomer this year: the Pixel Tag. Google's Android-exclusive Pixel Tag Bluetooth tracker debuts with a user-replaceable coin battery, an IP67 dust and water-resistance rating, and compatibility with any Android phone running Android 9 or later.

However, the most interesting aspect of the Pixel Tag is its inclusion of Bluetooth Channel Sounding device-tracking technology. Google isn't the first to incorporate Channel Sounding into an Android-only tracker; Motorola's Moto Tag 2 has the same technology.

Also: This subtle Pixel 11 Pro feature reminded me of the golden days of Android phones

But is Google's...

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