The Strategic Shift: Moving from a Reporting System to a Decision System
Your BI Platform Is Not the Product. The Decision Is.
The success of a business intelligence project is typically measured against the wrong set of criteria:
- How many dashboards have been created?
- How many data sources have been connected?
- How fast can the report be refreshed?
- How many users have access to self-service analytics?
Such criteria are relevant but insufficient, because there is a key question left unanswered: has the platform helped someone to make a better decision?
In more than 18 years of my professional experience building enterprise analytics solutions, I have seen a lot of efforts being invested into cloud data warehouses, stream processing pipelines, semantic layers, and visualizations with no positive effect on decision-making in the organization – the decision-makers still doubt numbers. The dashboards may look fancy. The infrastructure may be scalable and fast.
But the executives still extract data into spreadsheets. The finance team still...
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