'The risk is that people begin spending more time signalling progress than making it': Report claims many workers now spend more time staying visible than learning new skills
- Report finds adults are spending four hours a week on reputation management, compared with 2.5 hours on developing skills
- This seems to be a response to the belief that professional opportunities increasingly favour people who communicate confidence publicly
- Workers think they need to not just be capable, but also demonstrate their abilities
Research from MyIQ has uncovered a new trend: establishing professional credibility requires regular reputation management on social media, and is becoming more important than actually developing new skills.
From LinkedIn profile updates to posts promoting new roles, responsibilities, qualifications and sharing thoughts on the relevant industry events, workers are finding that they need to not just be capable, but also demonstrate their abilities with regular social media posts.
A survey of 11,742 adults, almost 6 in 10 admitted that their “professional visibility” took up more of time every week than learning new skills. They’re using around 4 hours...
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